Harro Höfliger Verpackungsmaschinen GmbH

The Harro Höfliger Verpackungsmaschinen GmbH specializes in the development and the construction of installations for the production and packaging of products from the pharmaceutical, chemical-technical, home & care industries as well as the food and beverage industry. With more than 600 employees in its headquarters and subsidiaries in the USA, Canada, China, Singapore,  Switzerland and Russia, Höfliger’s customers receive comprehensive support. As an international company, Höfliger must rely on a sophisticated multi-currency quotation tool.


  • Centralized data storage
  • Digital address file with all information relative to the customer
  • Documentation of the project’s phases
  • Multi-currency quotation configuration
  • Quotation writing in MS Word
  • Dispatch of the quotation as PDF file from SMARTCRM
  • Machine file with all important data including link to projects

Since 1996, Höfliger has been using SMARTCRM with 65 licenses in field service and back office as well as in the maintenance department. The SMARTCRM installation includes sales projects, machines and data exchange. Jessica Pohl, Sales Assistant: “We write about 1100 quotations a year and the trend is increasing. Our machines are sold worldwide, this is the reason why a multi-lingual quotation tool is really important for us. In SMARTCRM, we can write quotations in German, English, French and Spanish.” Due to the long life span of a project – it can take up to two years between quotation and purchase order – the sales management uses the opportunity to document individual phases in SMARTCRM.Project, e.g., current offer, quotation variants, order in process and final contract. The quotation is created through SMARTCRM as Microsoft Word document. The employees can send thereupon per e-mail the final quotation as a PDF file direct from SMARTCRM.

Project goals

  • Quotation preparation in different languages and currencies
  • Documentation of the sales projects in all phases
  • Mapping of the machine’s life cycle

When an offer becomes an order, the employees add the respective machine in SMARTCRM. Through the link between machine and project, the whole life cycle of the machine is visible at a glance. In SMARTCRM, each  machine is stored in an individual file. The employees are then informed about all quotation and machine relative data, e.g., the machine master data, the type of order, the contracts, the safety guidelines and documentations. The machine file includes the contract descriptions, bill of delivery, assembly instructions, maintenance visits, which are saved as activities in the complete history in SMARTCRM.

SMARTCRM optimized the sales processes at Harro Höfliger Verpackungsmaschinen GmbH. In addition, the CRM system allows a more transparent and service-friendly machine management.

With SMARTCRM, we have optimized our sales processes and designed a more transparent and service-friendly machine management system.

Jessica Pohl, Sales Assistant at Harro Höfliger Verpackungsmaschinen GmbH

Implemented modules


Thanks to its modular structure, SMARTCRM perfectly adapts to your business processes and requirements. The foundation of each SMARTCRM installation is the module SMARTCRM.Basis. Hereby, our CRM system already covers the important CRM tasks even across-department.



  • A colleague is sick? What has been discussed with the customer?
  • Has the quotation already been sent? Should you do a follow up?
  • When is the next agreed visit?
  • What field service tours are planned for next week?

SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.

  • SMARTCRM.OfflineSMARTCRM.Offline


    • All CRM data handy on the go?
    • Talking through the open offers with the customer while visiting?
    • Writing a service report right after a maintenance appointment?
    • And all this without internet connection?

    With SMARTCRM.Offline, you always have your CRM with you – wherever you are.



    • Customer visit over? Record the important agreements immediately in the CRM?
    • And send a task regarding the offer directly to the colleague?
    • Has he time tomorrow to clarify the details?
    • And all this using your smartphone, regardless whether Android or iOS?

    SMARTCRM.App is your practical CRM on the go. Reach for important CRM data online at any time.



    • Accessing customer information over the browser?
    • Retrieve the current statistics figures online?
    • Creating appointments and tasks over the Web and send them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



    • On the road and time left for a spontaneous visit? Perhaps with a prospective customer who has an open quotation? Who is nearby?
    • After three months, stopping by customers with declining sales? How do you optimize your driving route? See the route on a map?
    • And how to integrate the new customers in the existing sales tours?

    SMARTCRM.GeoMap shows you the direct path to customers.

  • SMARTCRM.PlanningSMARTCRM.Planning


    • Annual planning depending on territories? Key accounts? Or individual customers?
    • And also considering the seasonal curves?
    • Should there be any plan deviations, how quickly can you react and adjust the projected figures?

    SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.

  • SMARTCRM.ScannerSMARTCRM.Scanner


    • Push business cards straight into the CRM?
    • With minimal effort?
    • During the fair?
    • And without internet connection?

    With SMARTCRM.Scanner, you save yourself from the cumbersome typing.

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own appointments but also of the ones of your team colleagues?
    • And what did the colleague representing you agree with the customer?
    • Is there anything written on this topic? An e-mail perhaps – and not only in the Outlook of the colleague but also centrally in the CRM?
    • And everything, without having to worry about how the data end up in Outlook and in the CRM – because everything runs automatically?

    With SMARTCRM.Exchange.Sync you are still in control of your appointments while on the go.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • After the repair, immediately creating the maintenance report?

    SMARTCRM.Machines is our support for your service department.



    • Quickly finding real solutions for customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.



    • Always the corresponding solution for a customer problem?
    • Whipping up enthusiasm in your customers with quick help?
    • Sharing your solutions with colleagues?

    This works! With SMARTCRM.FAQ, your company-wide knowledge database.



    • Checking the current sales development before the annual evaluation meeting?
    • And comparing the sales trend of the top customer in your territory?
    • What products, that he has not been using yet, can you offer him?
    • Where can you see potential which are not yet used?

    SMARTCRM.Sales shows you the answers since this is the CRM with your figures.



    • Here, CRM with customer information, there, ERP with figures and products – is there an easier way?
    • Everything important in one system? A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free? Best with a “finished” interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 98% of our customers use the interface between SMARTCRM and their ERP solution. Do the same and rely on our interface competence.