How well do you know your customers? Does your sales staff know, how satisfied the customers really are? And your field service employees? Are they always aware of the issues they should address during the next customer visit such as open quotations or new products? Can your marketing department select the appropriate target group for campaigns and send personalized mailing? Does your controlling department know at an early stage by which customer a change of trend outlines? Are sales declines detected quickly? Are updated data available to all decision-makers? Does your service staff have access to the customer’s previous tickets while processing a claim?
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