SMARTCRM wins over tool manufacturer with extensive abas interface know-how

Vargus Germany GmbH relies on bundling the benefits of CRM and ERP in sales

Vargus Germany GmbH :

  • Manufacture and sale of threading, milling, grooving, miniature and hand deburring tools.

SMARTCRM at Vargus:

  • First CRM- implementation
  • Bi-directional connection to abas ERP
  • Used in field sales and back office
  • 18 licenses

Requirements and project goals:

  • Central bundling of sales information
  • 360-degree view
  • Standard interface to abas ERP
  • BI analysis options in the CRM system
  • Analysis of end customer sales
  • Overview of sample shipping
  • Optimized internal communication
  • Improved connection to the sales force

Our customer base from the abas environment is constantly growing. The latest addition is Vargus Germany GmbH, a subsidiary of the NEUMO Ehrenberg Group. The company, located in Knittlingen, is one of the world’s leading manufacturers of high-quality cutting, grooving and deburring tools for the metal and plastics industry.

Vargus had not used a CRM system before, but now decided to introduce one in order to improve internal sales communication and field service integration. In the CRM selection process we scored with our interface competence and our extensive knowledge of abas ERP, the ERP system used by Vargus. Our bidirectional standard interface to abas convinced the tool manufacturer. In the future, SMARTCRM will use this connection to import customers, contacts, product groups, articles and key figures such as sales, incoming orders, order backlog, contribution margin items and open items from the ERP solution. In the other direction, SMARTCRM transfers prospective customers to abas. Thanks to the extensive BI functions of SMARTCRM, sales and management can access a wide range of current evaluations of the figures as well as comparisons with the previous year at the push of a button in the CRM system, for example on customer sales or the best-selling articles within a sales region. This enables early identification of trends and targeted sales activities.

As a pre-configured standard connection, we were able to set up the interface quickly and easily, while meeting all of Vargus’ individual requirements. One example is the booking of sales items to delivery addresses. Vargus sells most of its tools through distributors, but also wants to keep track of its end customers. Therefore, dealers and customers are maintained as separate addresses in SMARTCRM. By posting sales to the delivery addresses, the company is always aware of current sales to end customers and how they are developing.
Another example of the individual adaptation of the interface to abas ERP is the transfer of the promotion codes maintained there to the order and invoice items. In SMARTCRM, the different promotion codes can be selected conveniently, so that it is always possible to track which customers have taken part in which promotion and how high the sales generated by a promotion are.

Another requirement of the tool manufacturer was an overview of sample deliveries directly in the CRM solution. SMARTCRM makes this possible with the help of a list right on the start screen, the SMART Board. It shows which samples have been sent to which customers and when, and where a return is due. This ensures that sample shipments can be tracked at all times.

The sales force accompanies the dealers they support to the end customer. In the future, SMARTCRM will ensure optimal preparation before such a visit. Thanks to the complete activity history and reports, they can see at a glance in the CRM system what has been discussed with the dealer and the customer, what items the customer has already purchased, and where there may be cross-selling or up-selling opportunities. SMARTCRM.Exchange.Sync ensures a complete communication history by importing all emails from the sales reps’ local Microsoft Outlook folders into the appropriate CRM file.

The mobile CRM application is always on the smartphone of the sales force. And if a new contact is present during a visit, the SMARTCRM.App quickly snaps a photo of the contact’s business card, and all contact information is instantly stored in the CRM system.

If there is still time for a spontaneous visit to another customer, the app can also help. The integrated area search shows all addresses that meet definable criteria and are located within a certain radius. On the way back, the visit report can be documented directly in the app using speech recognition, and any tasks created can be sent to yourself or the office staff.


The customer

Vargus Israel, based in Nahariya, has been manufacturing and selling threading, milling, grooving and miniature tools as well as manual deburring tools for over 60 years. These products are distributed by the German subsidiary Vargus Deutschland GmbH in Knittlingen. The Vargus range is divided into three main product lines:
1. VARDEX: Recognized as the world’s leading range of threading tools.
2. GROOVEX: An innovative line of grooving, parting, slotting and boring tools.
3. SHAVIV: A professional hand deburring system for workpiece finishing that completes the versatile line.
These products are sold and supported worldwide through a network of over 100 distributors and independent offices.
Vargus is also part of the privately owned NEUMO Ehrenberg Group, one of Europe’s largest manufacturers and wholesalers of stainless steel products and cutting tools. For more information about Vargus and their products, please visit their website at

The implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.


The ERP interface