SMARTCRM impresses Athmer with Infor COM connection

Athmer oHG:

  • Manufacturer of automatic door seals

SMARTCRM at Athmer’s:

  • SMARTCRM.Modules: Basis, Sales, Projects, Exchange.Sync, Offline, App
  • Standard interface to the ERP solution Infor COM
  • Standard interface to the document management system d3
  • Used by the sales field service and back office staff

Requirements and project goals:

  • Central bundling of all customer information from the ERP, DMS and CRM in one system
  • Current sales evaluations on company and customer levels
  • All contact persons of one project – from customers to architects – and their full communication at a glance
  • Online as well as offline connection of the field service employees to the CRM system

Once again, a user of the ERP solution Infor COM has chosen SMARTCRM. From now on, our CRM solution supports the sales field service and back office staff.

Standard interfaces for central access

In the process of selecting a CRM software, we impressed among others with the preconfigured standard interface to the ERP system Infor COM that could be quickly and easily implemented at Athmer’s. The sales figures are imported over this interface to the CRM system where they are then provided in numerous statistical drill-down evaluations up to the invoice and contract item levels. This way, purchasing behavior trends or cross-selling potential do not go unnoticed and the employees can accordingly adjust their sales activities.

The document management system d3 is connected to SMARTCRM over another standard interface. Therefore, the employees can now view documents from d3 directly in the CRM system for instance or transfer files archived in SMARTCRM to d3 with one click.

Project management made easy

Moreover, SMARTCRM now supports the sales employees in project management. In the CRM system, all contact persons involved in the project such as customers, architects etc. as well as all related activities are collected in an electronic project file. SMARTCRM imports the corresponding activities including the product positions from Infor COM and archives them in the project file maintaining optimal follow-up. This way, Athmer keeps track of the current project stand, agreements made and the full communication.

Fully informed even when in the field

Thanks to the SMARTCRM.App, the field service employees have access to important CRM data as well as sales figures online over their smartphones or tablets even in the field. The information they have collected, appointments or tasks are then immediately available to their back office colleagues. This is how SMARTCRM optimizes the communication between field service and back office and reduce costs and efforts in gathering information. If no Internet connection is available on the roads, then the field service employees can still have access to the complete database offline.

The customer

Athmer oHG located in Arnsberg-Müschede, Germany, has been developing and producing automatic door seals for more than sixty years and offers the appropriate solution for almost every application. In addition to automatic door seals for acoustic, smoke and fire doors, the range includes seals for radiation protection doors and for doors with extreme gaps between the door and the floor as well as cutting-edge finger protection systems.





The implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?
    • What field service tours are planned for next week?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.


The ERP interface