SMARTCRM impresses Athmer with Infor COM connection

Athmer oHG:

  • Manufacturer of automatic door seals

SMARTCRM at Athmer’s:

  • SMARTCRM.Modules: Basis, Sales, Projects, Exchange.Sync, Offline, App
  • Standard interface to the ERP solution Infor COM
  • Standard interface to the document management system d3
  • Used by the sales field service and back office staff

Requirements and project goals:

  • Central bundling of all customer information from the ERP, DMS and CRM in one system
  • Current sales evaluations on company and customer levels
  • All contact persons of one project – from customers to architects – and their full communication at a glance
  • Online as well as offline connection of the field service employees to the CRM system

Once again, a user of the ERP solution Infor COM has chosen SMARTCRM. From now on, our CRM solution supports the sales field service and back office staff.

Standard interfaces for central access

In the process of selecting a CRM software, we impressed among others with the preconfigured standard interface to the ERP system Infor COM that could be quickly and easily implemented at Athmer’s. The sales figures are imported over this interface to the CRM system where they are then provided in numerous statistical drill-down evaluations up to the invoice and contract item levels. This way, purchasing behavior trends or cross-selling potential do not go unnoticed and the employees can accordingly adjust their sales activities.

The document management system d3 is connected to SMARTCRM over another standard interface. Therefore, the employees can now view documents from d3 directly in the CRM system for instance or transfer files archived in SMARTCRM to d3 with one click.

Project management made easy

Moreover, SMARTCRM now supports the sales employees in project management. In the CRM system, all contact persons involved in the project such as customers, architects etc. as well as all related activities are collected in an electronic project file. SMARTCRM imports the corresponding activities including the product positions from Infor COM and archives them in the project file maintaining optimal follow-up. This way, Athmer keeps track of the current project stand, agreements made and the full communication.

Fully informed even when in the field

Thanks to the SMARTCRM.App, the field service employees have access to important CRM data as well as sales figures online over their smartphones or tablets even in the field. The information they have collected, appointments or tasks are then immediately available to their back office colleagues. This is how SMARTCRM optimizes the communication between field service and back office and reduce costs and efforts in gathering information. If no Internet connection is available on the roads, then the field service employees can still have access to the complete database offline.

The customer

Athmer oHG located in Arnsberg-Müschede, Germany, has been developing and producing automatic door seals for more than sixty years and offers the appropriate solution for almost every application. In addition to automatic door seals for acoustic, smoke and fire doors, the range includes seals for radiation protection doors and for doors with extreme gaps between the door and the floor as well as cutting-edge finger protection systems.





The implemented modules


Thanks to its modular structure, SMARTCRM perfectly adapts to your business processes and requirements. The foundation of each SMARTCRM installation is the module SMARTCRM.Basis. Hereby, our CRM system already covers the important CRM tasks even across-department.



  • A colleague is sick? What has been discussed with the customer?
  • Has the quotation already been sent? Should you do a follow up?
  • When is the next agreed visit?
  • What field service tours are planned for next week?

SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.

  • SMARTCRM.OfflineSMARTCRM.Offline


    • All CRM data handy on the go?
    • Talking through the open offers with the customer while visiting?
    • Writing a service report right after a maintenance appointment?
    • And all this without internet connection?

    With SMARTCRM.Offline, you always have your CRM with you – wherever you are.



    • Customer visit over? Record the important agreements immediately in the CRM?
    • And send a task regarding the offer directly to the colleague?
    • Has he time tomorrow to clarify the details?
    • And all this using your smartphone, regardless whether Android or iOS?

    SMARTCRM.App is your practical CRM on the go. Reach for important CRM data online at any time.



    • Accessing customer information over the browser?
    • Retrieve the current statistics figures online?
    • Creating appointments and tasks over the Web and send them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



    • On the road and time left for a spontaneous visit? Perhaps with a prospective customer who has an open quotation? Who is nearby?
    • After three months, stopping by customers with declining sales? How do you optimize your driving route? See the route on a map?
    • And how to integrate the new customers in the existing sales tours?

    SMARTCRM.GeoMap shows you the direct path to customers.

  • SMARTCRM.PlanningSMARTCRM.Planning


    • Annual planning depending on territories? Key accounts? Or individual customers?
    • And also considering the seasonal curves?
    • Should there be any plan deviations, how quickly can you react and adjust the projected figures?

    SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.

  • SMARTCRM.ScannerSMARTCRM.Scanner


    • Push business cards straight into the CRM?
    • With minimal effort?
    • During the fair?
    • And without internet connection?

    With SMARTCRM.Scanner, you save yourself from the cumbersome typing.

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own appointments but also of the ones of your team colleagues?
    • And what did the colleague representing you agree with the customer?
    • Is there anything written on this topic? An e-mail perhaps – and not only in the Outlook of the colleague but also centrally in the CRM?
    • And everything, without having to worry about how the data end up in Outlook and in the CRM – because everything runs automatically?

    With SMARTCRM.Exchange.Sync you are still in control of your appointments while on the go.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • After the repair, immediately creating the maintenance report?

    SMARTCRM.Machines is our support for your service department.



    • Quickly finding real solutions for customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.



    • Always the corresponding solution for a customer problem?
    • Whipping up enthusiasm in your customers with quick help?
    • Sharing your solutions with colleagues?

    This works! With SMARTCRM.FAQ, your company-wide knowledge database.



    • Checking the current sales development before the annual evaluation meeting?
    • And comparing the sales trend of the top customer in your territory?
    • What products, that he has not been using yet, can you offer him?
    • Where can you see potential which are not yet used?

    SMARTCRM.Sales shows you the answers since this is the CRM with your figures.



    • Here, CRM with customer information, there, ERP with figures and products – is there an easier way?
    • Everything important in one system? A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free? Best with a “finished” interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 98% of our customers use the interface between SMARTCRM and their ERP solution. Do the same and rely on our interface competence.


The ERP interface