STOPA Anlagenbau GmbH

Since 2011, SMARTCRM has been supporting STOPA sales employees. The goal of the CRM implementation was the central management of all customer information in a system and the possible access to the needed data at any time. In addition, the CRM system should have brought a greater transparency in project business. Another important criterion was to provide many and varied analysis options in the CRM software, for instance, for creating forecast evaluations.


  • Extensive evaluation possibilities
  • Complete activity documentation as well as current project information at a glance
  • Full quotation tracking in the CRM system
  • Bidirectional standard interface between SMARTCRM and abas ERP

SMARTCRM stands up with abas Interface
SMARTCRM’s great interface competence was, among others, a key argument in the decision of the plant engineering enterprise. Indeed, in addition to SMARTCRM, STOPA uses the ERP system abas Business Suite. As a long-time partner of the abas Software AG, the CRM manufacturer could provide a bidirectional standard interface between SMARTCRM and abas ERP.

Project goals

  • Central management of all customer information
  • Transparent information flow in project management
  • Possible access to extensive analyses, such as forecast evaluations at any time

Long-term Support in Project Business
In order to guarantee efficient sales management, SMARTCRM optimized, among others, the project business of the plant engineering company. Thanks to the documentation of all activities belonging to the project, the sales staff keeps track of the current state of the project at all times and is informed about the full communication with the customer or the prospective customer. A major advantage for the employees in case of substitution: time-consuming handing over before vacations and the tedious work of collecting the necessary information in case of sick leave belong to the past. SMARTCRM rapidly brings the substitute up to date regarding agreements and upcoming tasks. Before the CRM implementation, an employee had no direct access to the locally stored e-mail communication between colleague and customers, now he always has the customer and project file in SMARTCRM along with the complete activity history with e-mails, documents and further information. Since STOPA manages customer and supplier addresses as well as invoices in the CRM System, these will be linked using the relationship function in SMARTCRM. A single click shows which addresses in what way are interrelated.

Complete Quotation Tracking in the CRM System
All quotations created by the sales staff are archived in the corresponding project file. So that a complete quotation tracking is guaranteed and the project flow stays transparent at all times.

Extensive Evaluations of the Figures
SMARTCRM imports the current figures from the ERP system and evaluates them in detail on different levels. The time-consuming preparation of analyses belongs to the past. Today, the evaluations are accessible to the employees at the press of a button in the CRM system. SMARTCRM provides two additional evaluations designed to meet the needs of STOPA: one analysis shows the pure sales figures and in the other analysis, the CRM system includes the payments of outstanding invoices in the calculation. These and many more standard analyses, for instance the turnover per customer or sales territory as well as the yearly comparisons, allow STOPA a sound planning and control of the sales processes.

At first, a certain skepticism prevailed amongst the employees of STOPA regarding the implementation of a CRM system in the company, after a short time of use, the advantages of SMARTCRM were convincing. In the near future, the company plans to use SMARTCRM for marketing campaigns. Using the many filter options and the freely definable features for addresses and contacts, the marketing staff can define targeted selections of recipients and to limit the waste. In addition, the plant engineering enterprise wants to expand the sales functionalities in SMARTCRM. So, SMARTCRM will provide STOPA with specific evaluation possibilities – also in form of charts – in the CRM system.

The transparency within our project management has increased significantly thanks to SMARTCRM. This is a major advantage for sales colleagues when holiday replacements have to deal with the project.

Ralf Gerber, Head of Sales/Marketing at STOPA Anlagenbau GmbH

Implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.


Connection to the ERP system

STOPA relies on the interface between SMARTCRM and abas ERP.

Connection between SMARTCRM and Inxmail

STOPA benefits in marketing from the interface between SMARTCRM and Inxmail Professional.

Inxmail Professional


SMARTCRM and Inxmail professional ensure efficient e-mail marketing. Minimize your distribution losses and easily send personalized mailings.