Knowledge

Learn what is behind the term lead management, which different stages it can be divided into and which tools can be used here.

Cross-selling and up-selling: keywords for successful sales work. Selling as many or high quality products as possible works only if one possesses an understanding of one’s customers. Learn how to uncover and to take advantage of hidden cross-selling and up-selling potentials.

Effective CRM is a strategical necessity for a company’s growth and survival. Since it reinforces the customer relationships, reveals unused potential and lays the foundation for decisions and long-term planning.

A CRM system supports the marketing processes in a sustainable way. It provides automation and structuring of the work processes and therefore minimizes time and effort for the execution of marketing actions as well as their documentation and follow-up.

If information is only poorly maintained and managed, this can lead to wrong decisions and measures in a company. This is why the so-called information management is of great importance for strategic planning.

Writing quotations belongs to the daily work of sales staff. Hereby, the two most important points are: first the creation of professional quotation and second its tracking. SMARTCRM supports you in every sales phases, reduces time and effort when creating and tracking your quotations and provides all important information at any time.

Customer contact has a special significance for a manufacturer in the capital goods industry, since it does not end with the sale. The subsequent care is crucial for customer loyalty. Learn how SMARTCRM supports companies in the capital goods industry.

Definition of the term B2B (Business-to-Business) as well as the distinction to B2C (Business-to-Customer).

How can customer service and complaint management be defined and what are the benefits of help desks and FAQ knowledge databases?