Information Management and MIS

Definition and Uses

If information is only poorly maintained and managed, this can lead to wrong decisions and measures in a company. This is why the so-called information management is of great importance for strategic planning. This covers all strategic processes with which information is used operationally. It includes all processes from planning to distribution of information and engages with its collection, storage, processing and providing as well as the transfer to other applications. The tools and methods used to process these information management tasks are summarized under the term Information Engineering. Sometimes, the boundaries between information management and fields such as controlling, communication management or knowledge management are blurred.

With the so-called MIS – Management Information Systems – all information of a company are collected, managed and processed. Executives can then use the condensed, centralized data to manage and control the company. As a reporting system, MIS serve to optimize business processes and support management in decision-making.

CRM and Controlling

Your figures are a valuable basis for sales and other departments. However, they will be really useful when prepared and analyzed. A CRM system that offers detailed analysis possibilities can provide sustainable support.

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Central access to up-to-date analyses

Valuable basis for your sales work

Your figures are an essential indicator for how to design your sales work. Only those who know the potential of their customers and prospective customers, who keep track of the purchasing behavior and who get the success of his sales team straight can make the right decisions.

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Business Intelligence (BI)

Business Intelligence, kurz BI, bezeichnet die systematische Sammlung, Analyse und Darstellung von Daten mithilfe von IT-Systemen, die die Daten in elektronischer Form aufbereiten.

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CRM in SMEs

Why are CRM solutions useful for SMEs?

Why does a SME company need CRM support? Quite simple! CRM in SMEs means more efficient processes in marketing, service and sales, stronger customer loyalty and more satisfied customers.

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