Business Intelligence (BI)

Business Intelligence, or BI for short, designates the systematic collection, analysis and representation of data using IT systems that process the data in electronic form. Operational and strategic decisions as well as the gain of new information are supported by these evaluations.

The evaluations concern for instance the data of the companies, customers, prospective customers or competitors.  They support the improvement of the relationships with the customers and suppliers and the optimization of business processes and decisions. The primary goal is to reduce the cost and to increase the value.

CRM software

How to define the term CRM software? What does a CRM solution do and what benefits does it have?

more

CRM and Controlling

Your figures are a valuable basis for sales and other departments. However, they will be really useful when prepared and analyzed. A CRM system that offers detailed analysis possibilities can provide sustainable support.

more

CRM in sales

Increases, structures, optimizes

For which reasons should sales employees work with a CRM system? Pursuing this question is actually worthwhile – since a CRM system can significantly optimize sales management in supporting them. It is based on information, structured, evaluated and always up-to-date – an invaluable tool in dealing with customers and prospective customers.

more

Tips on CRM implementation

Questions you should ask yourself before introducing a CRM system

You would like to implement a CRM system in your company? So that your CRM project runs successfully from the start, we provide you some questions to make you think about it.

more

CRM and ERP: two strong partners

Combining advantages, increasing efficiency

Can an ERP system also cover all CRM functions? The answer is: no! Both solutions support specific corporate divisions but their joint use enables the optimization of many business processes. Get to know these advantages that a combination of ERP and CRM opens up to.

more

Checklist for a successful CRM implementation

You would like to implement a CRM system in your company? In order to succeed in your CRM project in the end, you should pay attention to certain criteria. Our CRM implementation checklist gives you a summary of the important tips along the way.

more