All information related to the customers, prospective customers and suppliers are documented and managed in a traceable way in the CRM system. As a result and for instance, the customer’s purchasing behavior and preferences can be analyzed or the costs he occurred can be shown.
Moreover, using a CRM system allows you to better estimate your customer. This allows the company to offer customers individualized services tailored to their needs.
Next to a uniform database, the CRM system supports the company in providing figures and statistics.