Select your topic:
Customer Value, ABC Customer Analysis and Customer Lifetime Value
Definition and uses
The customers of a company are not equally profitable. For some, intensive care is valuable for others less. Several methods such as ABC Customer Analysis or Customer Lifetime Value can be used to determine the value of a customer.
SMARTCRM in service
Using complaints as an opportunity for customer satisfaction
Essential for customer loyalty is good service. The customer expects not only fault-free products but also added value through excellent service and product communication. All customer requirements must therefore be captured and reflected in the product and service characteristics. With SMARTCRM, you fulfill this requirement, process your customer inquiries professionally and ensure satisfied customers.
Corporations, chains, customers
Mapping relationships and hierarchies in SMARTCRM
Corporations, purchasing groups, chain stores or addresses where a contact person used to work: in SMARTCRM, the function to map hierarchies and relationships is already part of the basic system.
Address list, compliance and duplicates
How to improve data quality with SMARTCRM
SMARTCRM simplifies data maintenance, avoids duplicates and helps to optimize data quality. The topic Compliance also becomes really simple when our CRM solution compares your address list with the official black lists.
SMARTCRM – Your CRM for the biomedical industry
Our clientele from the biomedical industry is continuously growing. Indeed, extensive customer care – from the acquisition to after-sales – is today more important than ever in this industry. Learn why SMARTCRM is the optimal CRM solution for the biomedical industry.
Tips on CRM implementation
Questions you should ask yourself before introducing a CRM system
You would like to implement a CRM system in your company? So that your CRM project runs successfully from the start, we provide you some questions to make you think about it.
CRM in sales
Increases, structures, optimizes
For which reasons should sales employees work with a CRM system? Pursuing this question is actually worthwhile – since a CRM system can significantly optimize sales management in supporting them. It is based on information, structured, evaluated and always up-to-date – an invaluable tool in dealing with customers and prospective customers.
CRM and Controlling
Your figures are a valuable basis for sales and other departments. However, they will be really useful when prepared and analyzed. A CRM system that offers detailed analysis possibilities can provide sustainable support.
Customer Relationship Management – CRM for short
Customer Relationship Management and CRM – what does that mean?
Customer Relationship Management, analytical CRM, operational CRM… what exactly do these terms mean?
