Moreover, the sales staff now relies on SMARTCRM for project business. Using the CRM software, the company would like to optimize the customers‘ approach and support. Andreas Menneken, marketing manager at STOPA Anlagenbau GmbH, is convinced by this: “If an employee was absent, for vacation for instance, he had so far to come to an agreement with his substitute. This was time-consuming or not possible at all in case of sick leave. With SMARTCRM, the employees are kept informed at a glance and have access to all relevant data. For example, they have available the complete communication with the customers and immediately see who is in contact with him and what has been discussed. The clear and full activity history is the best thing that could have happen to us.“ The CRM system helps STOPA saving time, since all e-mails and documents are not only centrally stored but also linked to the address and contacts. The extensive search functionality in the CRM system facilitates the employee the search for certain activities or data stored in SMARTCRM.
Another advantage for the sales department is the multitude of evaluation possibilities in SMARTCRM which could be realized by STOPA so far only with a great deal of effort. The CRM system evaluates the figures imported over an interface on different levels, for instance per customer or sales territory, and provides employees with day-to-day analyses in a few clicks. This is how sound sales management, targeted planning and, if necessary, timely counteraction are possible.
The marketing employees benefits furthermore from the use of the CRM software. Freely definable features in SMARTCRM enable a detailed classification of the customers. Thus, exact target group definition and selection are guaranteed. A systematic target group approach and the dispatch of serial e-mails or mailing directly from SMARTCRM optimize the marketing actions of the STOPA Anlagenbau GmbH, such as the sending of the newsletter.
“The smooth interaction between the CRM system and the abas Business Software was very important to us. SMARTCRM GmbH provided a standard interface to the ERP system, which enabled us to centralize data storage within a very short time.”
Andreas Menneken, Marketing Manager of STOPA Anlagenbau GmbH
