The company founded in 1938, has become well-known established worldwide under its trade name SUCO and now actively represented with its own distribution companies in France and the USA as well as with more than 35 sales partners in over 50 countries. Both main product ranges, pressure monitoring and transmission technology, are developed, designed and manufactured on the company’s premises in Bietigheim-Bissingen, Germany. In the pressure monitoring segment, SUCO offers a complete product program including the pressure switch, vacuum switch as well as pressure transmitters in different variants. In the transmission technology segment, SUCO manufactures customized products such as centrifugal clutches and brakes.
Key to the decision was the fact that SMARTCRM is a long-time partner of abas Software AG and the bidirectional interface to the ERP system. SMARTCRM imports the current figures and provides, among others, evaluations on different levels at the press of a button – such as the turnover for the whole company, for a given merchandise group or for a customer. So, all the ERP information is centralized in one system available to all employees at any time without having to switch to the abas ERP system.
A second interface connects SMARTCRM to the document management system HABEL. Thus, the employees have the opportunity to open and to transfer the documents stored in the CRM system directly to HABEL with a single click.
Due to the information bundling as well as the Personal Information manager, PIM, optimizing scheduling and task management, the CRM solution achieves one important goal of the implementation: improving the integration of the sales employees. From now on, SMARTCRM supports them, among others, with lead management. In no time, the employees maintain the prospective customers’ data in the CRM system using the business card or the signature scanner. The data is then automatically transferred to the abas ERP system over the interface. Another advantage is the mapping of frame orders. Thus, SUCO keeps track of which product was called up to which time.
In addition to the sales department, SUCO will also introduce the CRM system in the service and marketing departments. The CRM system will enable the service staff the complete documentation of the complaints. All steps, from the first message to the solution of the issue, can be recorded in the CRM software. This ensures an optimal tracking and ease of evaluation, such as processing times and sources of errors.
SMARTCRM helps the marketing staff for instance to select the appropriate target group, since they always find the right contacts for their marketing actions by means of the features for addresses and contacts as well as the manifold selection options.
