mCRM is the abbreviation for mobile Customer Relationship Management. It enables the access to the central customer and information database of the company regardless of the location. In contrast to CRM, the mobile CRM provides the access over mobile devices such as notebooks or smartphones. This way, employees can use data and analyses outside of the company as well as record new or additional data. Thus, mobile CRM is an important component for sales and service representatives.
Depending on whether an internet connection is required, the mobile CRM makes a distinction between online and offline access.