SMARTCRM, the CRM specialist in medical engineering


As cooperation partner of the ERP manufacturer UB-Software, SMARTCRM is pleased that once again a user of MAJESTY ERP has decided to implement the CRM solution.

Since 1950, RUDOLF Medical GmbH + Co. KG has been active in the production and sales of medical technology and is now represented in more than 80 countries. The wide range of products and services covers various surgery specialties, from orthopedics/traumatology to neurosurgery and from cardiac, vascular and thoracic surgery to urology and gynecology.  Depending on customer requirements, instruments, endoscopes and system solutions devices for operating rooms can be assembled together.

SMARTCRM has been a cooperation partner of the ERP manufacturer UB-Software and the quickly and easily implemented standard interface to MAJESTY ERP it offers was key in the RUDOLF’s decision. Using this, the CRM system imports the customers, prospective buyers, products and quotation data created in MAJESTY as well as the current figures. From now on, the ERP data – for instance the current figures such as sales figures, orders on hand, etc. – are transferred to SMARTCRM. In the CRM solution, the field service and back office employees have a central access to analyses. This means that the current sales figures from the company’s level up to the individual customer are available at any time. The extensive analyses possibilities were an additional reason for RUDOLF to choose SMARTCRM.

As of now, RUDOLF also carries out the planning in SMARTCRM.  This not only simplifies the planning processes but also allows the comparison of the current target figures and the actual ones in the CRM system. This way, the company keeps a complete overview of the plan fulfillment, can identify trends and if necessary, takes appropriate action. If needed, individual routines can automatically make a plan adjustment. Therefore, SMARTCRM provides the company with a solid foundation for long-term planning and points out unplanned developments at an early stage.

The field service staff has always access to the target and actual figures as well as all customer information on the notebooks. Thanks to the offline capability of SMARTCRM, employees can use their CRM information all over the world, even if they cannot access the Internet, for example at the hospital.

Learn more about SMARTCRM and MAJESTY?