Our SMARTCRM Annual Review 2023

It has been a successful 12 months for us and SMARTCRM users, with a new version of SMARTCRM, more webinars, new memberships, more partnerships, new colleagues and many anniversaries.

Join us for a look back at the highlights of the year.

  • New version

    Our developers have been hard at work over the past few months, and a new version of our CRM solution was released at the end of the year. SMARTCRM 23.1 comes with a number of new features, such as SMART Board and grid search. In SMARTCRM.Organizer, documents can now be attached and sent directly to an item. And with targeted optimizations, our colleagues have given the new version a speed boost when used via VPN.

  • 10-year cooperation with Majesty

    We celebrated not only the 30th anniversary of ERP provider Majesty GmbH, but also our 10th year of partnership. On the occasion of these anniversaries, we held a joint webinar to show our respective customers how strong the connection between CRM and ERP can be and demonstrated live the interaction between SMARTCRM and Majesty via our standard interface.

  • Close partnership with Wired Minds

    We intensified our partnership with Wired Minds GmbH. In a joint webinar, we demonstrated how our integration with the LeadLab and SMARTCRM software solutions can turn anonymous website traffic into promising leads and customers of tomorrow.

  • CRM by professionals + Beer by experts = 100% Performance!

    We continued to expand our presence in the brewing industry. More and more family-owned breweries chose our CRM solution. Because SMARTCRM is THE customized industry solution for beverage producers and distributors!

  • Webinars for prospects and customers

    We continued to take prospective customers on tours of our CRM system. And we showed our customers the new version 23.1, for example, and informed them about various software connections in our partner webinars.
    And 2024 will be no different! You can already look forward to what awaits you.

  • Events are finally back

    For reasons that are only too well known, our colleagues in sales had to wait a long time for this: finally back at the trade fair stand! It all started at the abas EUG, the meeting of abas users. With our decades of abas know-how and the standard connection, we were of course not to be missed there. We were especially pleased that our long-time customer, Herrmann Ultraschall Herrmann Ultraschalltechnik GmbH & Co. KG, gave a joint presentation about the use of SMARTCRM in their company.

    We had two days full of new ideas at the CRM Experience in Würzburg. Two days of networking, intensifying partner and customer relationships, and exciting presentations on smarketing, lead generation, marketing automation, and much more.

    Last but not least, we were able to present our CRM solution to the Association of Independent Brewers, an association of medium-sized, independent, family-owned breweries from Germany, Austria, and Luxembourg. New faces, an intensive exchange and a lot of input made this a very successful and interesting day.

  • New memberships

    We intensified our activities in regional business networks. For example, we became a member of the Südpfalz Innovation Hub. After all, we are a medium-sized IT company based in Kandel, and a cooperative that has set itself the goal of strengthening digital competence in the region: a good fit! Secondly, we joined the Technologie-Netzwerk Südpfalz e.V., which aims to make the numerous medium-sized technology companies in the region more visible and to draw attention to the wide range of technical career opportunities.

    Together, we will pool our expertise and know-how for a strong economy in the region.

  • New creative minds and anniversaries

    In 2023, we had the pleasure of welcoming some new faces: a new apprentice started his career with us and is training to become an IT specialist in application development in the development department. And our hotline team welcomed two new colleagues. Nice to have you three with us!
    Another highlight: three colleagues celebrated their 10th and 20th anniversaries with SMARTCRM in the last few months. Of course, we also celebrated anniversaries of a different kind – round birthdays among colleagues – five in total. Congratulations to all of you!

  • Two little mini-SMARTIES

    Our project management team has grown by two little SMARTIES, as two project managers have become fathers – one for the first time, the other with experience with a little whirlwind.

  • Apprenticeships and student internships

    Apprenticeships and Student Internships

    Apprenticeships are very important to us. For many years, we have been training IT specialists in cooperation with the Chamber of Industry and Commerce, and we also offer the possibility of a dual IT degree. We have not only welcomed a new trainee, but the first places for 2024 have already been filled.

    We also take care of the young talents of tomorrow. At the Pamina School Center in Herxheim, our colleague informed students about our training opportunities in the IT sector. And it wasn’t just theory: In recent months, five students were able to spend a few days getting to know our company and working life as part of an internship. Colleagues from all teams took the time to talk to them about their different areas of responsibility. Internships are already planned for 2024.

  • Having fun together

    In 2023, we once again had many opportunities to strengthen our team spirit and have fun together beyond our desks. First and foremost, of course, are our quarterly briefings, where our colleagues share exciting news from their departments. This summer’s event had a special highlight: Together with our “tour guide” Walter Moser, the former managing director of our Austrian SMARTCRM subsidiary, we were able to travel to the North Cape – at least in our minds. With interesting anecdotes and impressive photos, he told us about his journey from Wals in Austria to the North Cape – 5,000 km by bike in 75 days!

    And we didn’t take it easy at our annual team event either! We kept them rolling at the bowling center and enjoyed Italian food and cool drinks in the evening.

    We also met every now and then after work for a cozy get-together or to play sports, like table tennis.

  • New company apparel

    Since our company hoodies were so well received, we decided to go one better this year and have our logo embroidered on polo shirts, blouses, and shirts. They have been in constant use ever since, whether at online meetings, customer visits, or meetings with prospects. We now shine in white and blue.

  • On our bikes

    In addition to the new clothes, we were also happy about the introduction of the JobRad. For a few months now, we at SMARTCRM have been able to pedal on a leased bike or e-bike from JobRad GmbH. It makes the morning commute to work twice as much fun and is the perfect counterbalance to working at the PC. And best of all, we can also use the bikes for private trips, for example through our beautiful Southern Palatinate region!

  • A new companion

    But that’s not all, we can also benefit from another new advantage: the givve card. It works like a prepaid card, automatically loaded with a fixed amount each month and can be used flexibly. Of course, it has already been used several times at various cash registers since its introduction.

  • Our social responsibility

    Our social responsibility is also very important to us. Therefore, it was a matter of course for us to donate to various social projects again this year. For example, for many years we have supported the traffic coloring book published by Polizeiverlag and the Hänsel + Gretel children’s charity, as well as Debra Austria in Austria and the Petite Suisse children’s charity in Switzerland.