A Unique Selling Proposition, USP, serves to raise the attention of potential buyers for a product.
This concerns a unique sales promise that should clearly set the product apart from the competition. This benefit could be for instance
- local,
- physical,
- psychological,
- monetary
- or temporal
To be useful. The credibility of the unique selling proposition as well as its sustainability, that is, it should not be immediately copied by competitors are therefore very important.
The goal is to make the product matchless for the buyer and to prevent interchangeability. This way, long-term customer loyalty can be achieved.
