All this is SMARTCRM

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Our company history

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Do you want to know exactly how SMARTCRM has been developed and when what happened?

Here is a brief review of our 25-year company history as a CRM manufacturer.

End of the eighties

workplaceRalph Rastert, our company’s CEO, wrote the first version of today’s CRM software program while still studying.

At that time, it was called ivs (Intelligente Vertriebssteuerung – Intelligent Sales Management) and had a DOS user interface.

1992

fountain_penRalph Rastert and Hans-Joachim Baumgartner founded the B&R DV-Informationssysteme GmbH with headquarters in Speyer, Germany.

In the same year, the contact management ivs is launched on the market.

1999

box_softwareThe first 32 bit version of ivs is released with a higher user-friendly interface. The Customer Relationship Management program at the time already supported customer related activities for sales, marketing and service departments.

The CRM solution offers target-oriented status control and target agreements for the employees. CTI and e-mails are integrated as well.

users3We are committed to the education of young people. Thus, the CRM manufacturer in cooperation with the Baden-Wuerttemberg Cooperative State University (DHBW) offers the opportunity of a dual degree in computer science (B.Sc.) and business computer science (B.Sc.).

2000

handshakeIn June, we concluded a cooperation contract with the ERP provider abas Software AG.

Since then, over 100 joint installations have been carried out.

2002

champagne_glassTogether with 15 employees, we celebrated the company’s 10th anniversary.

office_building2In the spring of 2002, ivs received the new name SMARTCRM.
And we moved our headquarters to Wörth am Rhein.

2006

office_buildingIn the meantime, B&R employs 25 people. The company building in Wörth did not offer enough space.

That’s why we moved in May in our new office premises in Kandel.
There, we can still be found – right by the train station.

2008

paint_brushIn the spring, we introduced our new Corporate Design – a modern look with a new logo. With the slogan “relaxed relations” and its extension “smart ways to customers”, we put the focus on our company’s philosophy.

deskOn September 1st, we open a subsidiary in Switzerland. From now on, B&R is also present on the Swiss market.

2011

fountain_penIn June, the company changed its name.
B&R DV-Informationssysteme GmbH becomes the SMARTCRM GmbH.

window_earthWith the company name change, the Corporate Design was concurrently modified, including a new logo and the slogan “Simply MORE success”. Our company website appeared using a new design with strong colors and more information about SMARTCRM.

2012

champagne_bottleIn April, we celebrated the company‘s 20th anniversary.

medal2In July 2012, the German Federal Association of IT-SME (Bundesverband IT-Mittelstand e.V. – BITMi) awarded us the label “Software Made in Germany”. The seal is given to software applications that combine first class service, quality and sustainability.

handshakeIn September, SMARTCRM and the ERP specialist UB-Software Entwicklungs- und Vertriebs- GmbH decided to combine their know-how in a cooperative partnership.

Thus, we want to optimally support company-wide processes of medical engineering companies.

2013

mailsA further cooperation partnership is launched with the connection of SMARTCRM to the e-mail marketing tool Inxmail Professional in spring of 2013.

The interface to Inxmail Professional allows the transfer of selected data for a professional sending of newsletters and mailings.

2014

users3We are further expanding our educational commitment.

We now train IT specialists in cooperation with the Chamber of Industry and Commerce.

2015

users_meetingSince fall, the it-consult GmbH, long-standing Austrian sales partner, has been operating under the name SMARTCRM GmbH Niederlassung Salzburg.

 

With the new subsidiary in Austria, we are strengthening our commitment in Germany, Switzerland and Austria.

2017

cocktailTogether with 40 employees, we celebrate the 25th company anniversary.

window_earthIn line with our anniversary, we go online with a new website.