SMARTCRM sustainably supports SITEMA in the sales and order processing departments. The company defines the sales targets in the CRM system, such as the planned turnover for each customer. If the turnover negatively differs from the planned value, the employees can react accordingly in a timely manner. SMARTCRM also offers a valuable support in customer care. Indeed, the employees can store all information, documents, reports, etc. in the corresponding customer electronic file. Since all employees have always access to the complete activity history, they are currently informed about the customer-related phone conversations, orders, etc. with a few clicks. With 15,000 customer addresses, this is priceless. SITEMA has thus access to 20 years history in SMARTCRM. Such a wealth of customer information represents a huge advantage in service and customer care. The customers welcome such a competent and prompt service.
SMARTCRM imports the figures from abas ERP over the standard interface and provides them prepared in diverse analyses to SITEMA. So, the company can use the CRM software, i.e., for a sector analysis and can recognize trends, for instance, in which sector or in which territory the demand increased or decreased in a given time period. The company can accordingly act and plan.
