SMARTCRM at PAJUNK

CRM supports the manufacturer of medical systems

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After two years of successful use of the CRM system, the PAJUNK Medical Produkte GmbH draws a positive balance. A very important aspect was the access to the complete customer communication for the field service. On the other hand, the back office should have the documents such as visit reports, quotations and sample requests promptly available. The offline capability of SMARTCRM, which enables the access to the complete database even on the go, was decisive. Since PAJUNK uses the ERP system MAJESTY, the partnership between SMARTCRM and UB Software as well as the standard interface was another great advantage.

The field service staff handles customer requests for surgical sets or demo units in SMARTCRM. At the press of a button, a document in which the corresponding products are inserted is automatically created and a task for further processing is sent to the back office. The expenditure is then kept as low as possible and the internal communication works optimally via SMARTCRM.

In addition, the continuous quotation tracking is guaranteed, as they are imported and archived in the customer file. At the same time, the task to follow-up the quotation is automatically sent to the relevant employee. Orders and call-off orders are also imported from MAJESTY. The CRM system allows to define the plan values for a call-in allotment per month and so to schedule a call-off order for the entire year. The call-off orders are directly listed on the SMART Board, the start screen of SMARTCRM, as well as possible delivery delays. Another overview lists all customers by whom sales revenue is lower this year compared to the previous year. Thus, the sales employees know immediately where to start. This works also for all sales targets: since daily target-performance comparisons always show the employees where they stand.

Numerous evaluations of the current figures imported from MAJESTY are available. The company uses the CRM system for almost all sales, territorial and product group analyses. Since PAJUNK markets products from different sectors, filters have been customized especially for the company.

The acceptance of SMARTCRM by the employees is really high as Klaus Holzer, sales manager and member of the executive board, reports: “Thanks to SMARTCRM, the communication between field service and back office finally runs efficiently, no more important information will be lost. The call-off orders are easier and better monitored and offers tracked promptly. The evaluations such as the year-to-date sales revenue comparison are really helpful to refrain comparing apples and oranges.”

PAJUNK will soon manage its rental and sample devices in the CRM system in order to keep track of each device. Likewise, PAJUNK would like to use Tablet PCs with Windows. The entire CRM functionalities will be also available offline on these mobile devices.

The full user report can be read here:

Thanks to SMARTCRM, the communication between field service and back office finally runs efficiently, no more important information will be lost. The call-off orders are easier and better monitored and offers tracked promptly. The evaluations such as the year-to-date sales revenue comparison are really helpful to refrain comparing apples and oranges.

Klaus Holzer, Sales manager and member of the Board of PAJUNK Medical Produkte GmbH
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SMARTCRM and MAJESTY

More information on the standard interface between CRM and ERP systems can be found here.

SMARTCRM – Your CRM for the biomedical industry

Our clientele from the biomedical industry is continuously growing. Indeed, extensive customer care – from the acquisition to after-sales – is today more important than ever in this industry. Learn why SMARTCRM is the optimal CRM solution for the biomedical industry.

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