Specialist for adhesive technology relies on CRM support

Once again, an abas user opts for SMARTCRM

The Riewoldt GmbH:

  • Manufacture and sales of self-adhesive products
  • Converting for well-known manufacturers of the adhesive industry

SMARTCRM at Riewoldt:

  • First introduction of a CRM system
  • Modules: Basis, Sales, Projects, Offline
  • 15 licenses
  • Bidirectional connection to abas ERP
  • Implementation in sales back office and field service

Requirements and project goals:

  • Well-developed interface to abas ERP
  • Statistical analyses per drill-down up to the product level
  • Complete customer file with full activity history
  • Optimal project tracking thanks to full project information

For Riewoldt GmbH, specialist for adhesive technology, key in the decision was the long-term partnership with abas. Our CRM system supports the sales staff in field service as well as in back office.

SMARTCRM and abas – strong combination thanks to the standard interface

Since Riewoldt has been using abas ERP and we, as cooperation partner, provide a preconfigured standard interface to this ERP system, the connection to SMARTCRM was quickly and easily carried out. Sales figures, order backlog and quotations, among other things, are imported in the CRM system over the interface and, enhanced with the corresponding customer data, made available centrally in one system. SMARTCRM evaluates the current statistical information and provides drill-down analyses at multiple levels – from the entire company to the individual product. This way, Riewoldt can visualize for instance the current sales figures of a customer at any time, draw year-on-year comparisons and detect trends at an early stage. Moreover the employees keep always an eye on the overall turnover of one product or the sales figures per customer and thereof can deduce appropriate sales strategies.

Complete view on the projects

In addition, Riewoldt manages its projects in the CRM system. In the project file, the contact as well as the complete communication concerning the project can be seen at a glance. If the customer wishes the manufacture of adhesive tape in individual measurements, Riewoldt produces the corresponding model. These specific model deliveries are also noted in the project file.

Optimal field service connection

With SMARTCRM, the connection of the field service employees should be improved, as they can access all CRM information offline using their notebooks. This way, they are fully informed even on the roads when visiting a customer. After the visit, they can record their report directly in SMARTCRM, so that information or tasks are promptly available to the colleagues in back office.

The customer

The Riewoldt GmbH located in Cologne, Germany, manufactures and sales auto-adhesive products. After the long-term collaboration with the tesa SE, the company is one of four German tesa industrie and converting partners since 2011. Auto-adhesive technology for different applications constitutes the focus of both business divisions: wholesale trade and converting. The state-of-the-art cutting and punching technologies guarantee modern and technically demanding work. The company is certified DIN EN ISO 9001:2015.

The implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.


The ERP interface