Specialist for adhesive technology relies on CRM support

Once again, an abas user opts for SMARTCRM

The Riewoldt GmbH:

  • Manufacture and sales of self-adhesive products
  • Converting for well-known manufacturers of the adhesive industry

SMARTCRM at Riewoldt:

  • First introduction of a CRM system
  • Modules: Basis, Sales, Projects, Offline
  • 15 licenses
  • Bidirectional connection to abas ERP
  • Implementation in sales back office and field service

Requirements and project goals:

  • Well-developed interface to abas ERP
  • Statistical analyses per drill-down up to the product level
  • Complete customer file with full activity history
  • Optimal project tracking thanks to full project information

For Riewoldt GmbH, specialist for adhesive technology, key in the decision was the long-term partnership with abas. Our CRM system supports the sales staff in field service as well as in back office.

SMARTCRM and abas – strong combination thanks to the standard interface

Since Riewoldt has been using abas ERP and we, as cooperation partner, provide a preconfigured standard interface to this ERP system, the connection to SMARTCRM was quickly and easily carried out. Sales figures, order backlog and quotations, among other things, are imported in the CRM system over the interface and, enhanced with the corresponding customer data, made available centrally in one system. SMARTCRM evaluates the current statistical information and provides drill-down analyses at multiple levels – from the entire company to the individual product. This way, Riewoldt can visualize for instance the current sales figures of a customer at any time, draw year-on-year comparisons and detect trends at an early stage. Moreover the employees keep always an eye on the overall turnover of one product or the sales figures per customer and thereof can deduce appropriate sales strategies.

Complete view on the projects

In addition, Riewoldt manages its projects in the CRM system. In the project file, the contact as well as the complete communication concerning the project can be seen at a glance. If the customer wishes the manufacture of adhesive tape in individual measurements, Riewoldt produces the corresponding model. These specific model deliveries are also noted in the project file.

Optimal field service connection

With SMARTCRM, the connection of the field service employees should be improved, as they can access all CRM information offline using their notebooks. This way, they are fully informed even on the roads when visiting a customer. After the visit, they can record their report directly in SMARTCRM, so that information or tasks are promptly available to the colleagues in back office.

The customer

The Riewoldt GmbH located in Cologne, Germany, manufactures and sales auto-adhesive products. After the long-term collaboration with the tesa SE, the company is one of four German tesa industrie and converting partners since 2011. Auto-adhesive technology for different applications constitutes the focus of both business divisions: wholesale trade and converting. The state-of-the-art cutting and punching technologies guarantee modern and technically demanding work. The company is certified DIN EN ISO 9001:2015.

The implemented modules


Thanks to its modular structure, SMARTCRM perfectly adapts to your business processes and requirements. The foundation of each SMARTCRM installation is the module SMARTCRM.Basis. Hereby, our CRM system already covers the important CRM tasks even across-department.



  • A colleague is sick? What has been discussed with the customer?
  • Has the quotation already been sent? Should you do a follow up?
  • When is the next agreed visit?
  • What field service tours are planned for next week?

SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.

  • SMARTCRM.OfflineSMARTCRM.Offline


    • All CRM data handy on the go?
    • Talking through the open offers with the customer while visiting?
    • Writing a service report right after a maintenance appointment?
    • And all this without internet connection?

    With SMARTCRM.Offline, you always have your CRM with you – wherever you are.



    • Customer visit over? Record the important agreements immediately in the CRM?
    • And send a task regarding the offer directly to the colleague?
    • Has he time tomorrow to clarify the details?
    • And all this using your smartphone, regardless whether Android or iOS?

    SMARTCRM.App is your practical CRM on the go. Reach for important CRM data online at any time.



    • Accessing customer information over the browser?
    • Retrieve the current statistics figures online?
    • Creating appointments and tasks over the Web and send them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



    • On the road and time left for a spontaneous visit? Perhaps with a prospective customer who has an open quotation? Who is nearby?
    • After three months, stopping by customers with declining sales? How do you optimize your driving route? See the route on a map?
    • And how to integrate the new customers in the existing sales tours?

    SMARTCRM.GeoMap shows you the direct path to customers.

  • SMARTCRM.PlanningSMARTCRM.Planning


    • Annual planning depending on territories? Key accounts? Or individual customers?
    • And also considering the seasonal curves?
    • Should there be any plan deviations, how quickly can you react and adjust the projected figures?

    SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.

  • SMARTCRM.ScannerSMARTCRM.Scanner


    • Push business cards straight into the CRM?
    • With minimal effort?
    • During the fair?
    • And without internet connection?

    With SMARTCRM.Scanner, you save yourself from the cumbersome typing.

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own appointments but also of the ones of your team colleagues?
    • And what did the colleague representing you agree with the customer?
    • Is there anything written on this topic? An e-mail perhaps – and not only in the Outlook of the colleague but also centrally in the CRM?
    • And everything, without having to worry about how the data end up in Outlook and in the CRM – because everything runs automatically?

    With SMARTCRM.Exchange.Sync you are still in control of your appointments while on the go.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • After the repair, immediately creating the maintenance report?

    SMARTCRM.Machines is our support for your service department.



    • Quickly finding real solutions for customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.



    • Always the corresponding solution for a customer problem?
    • Whipping up enthusiasm in your customers with quick help?
    • Sharing your solutions with colleagues?

    This works! With SMARTCRM.FAQ, your company-wide knowledge database.



    • Checking the current sales development before the annual evaluation meeting?
    • And comparing the sales trend of the top customer in your territory?
    • What products, that he has not been using yet, can you offer him?
    • Where can you see potential which are not yet used?

    SMARTCRM.Sales shows you the answers since this is the CRM with your figures.



    • Here, CRM with customer information, there, ERP with figures and products – is there an easier way?
    • Everything important in one system? A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free? Best with a “finished” interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 98% of our customers use the interface between SMARTCRM and their ERP solution. Do the same and rely on our interface competence.


The ERP interface