albw Handels GmbH:
- Wholesaler for tools, storage, operating and office equipment
Requirements and project goals:
- Interface to the ERP system DIACOM
- Improved communication between field service and back office
- Access to customer related information and analyses for the field service
- Varied statistical analyses
SMARTCRM at albw:
- First CRM launch
- Modules: Basis, Sales, Targets, Exchange, App, ERP
- 45 users
- Deployed in field service and back office as well as marketing
The albw Handels GmbH from Waghäusel-Kirrlach, Germany, relies on SMARTCRM for sales work from now on. 45 employees in field service or back office are supported by our CRM solution in their daily processes.
Bundled data thanks to the ERP interface
albw uses the ERP system DIACOM. An interface connects the ERP solution with SMARTCRM. The CRM system imports addresses, products, quotations as well as statistical information such as turnover and order backlog. If sales analyses were laboriously created in Microsoft Excel before the CRM implementation, now they are available to all employees at any time on their display. SMARTCRM indeed analyzes the sales figures on different levels. Therefore, albw keeps track of turnovers and product purchases of the customers, can establish yearly comparisons and recognizes trends in a timely manner.
All CRM information available also in the field
Until now, the field service staff had no direct access to the ERP data. When they needed data, such as statistical information, they would have received an Excel spreadsheet per e-mail. Thanks to SMARTCRM, all customer-relevant information, analyses and quotations are centrally available in one system to all sales employees, even when in the field. The local storage of the Excel documents and the waiting time for the information to be received by e-mail are now a thing of the past. Instead, SMARTCRM guarantees an easy, fast and comprehensive visit preparation as well as a complete quotation follow-up. Even out of the office, the field service employees stay informed using the SMARTCRM.App.