Sales support at Proton Motor thanks to SMARTCRM and abas connection

Convenient quotation preparation and tracking in the CRM

Proton Motor Fuel Cell GmbH:

  • Fuel cell system manufacturer

SMARTCRM at Proton Motor:

  • CRM introduction
  • 8 licenses
  • Interface to abas ERP
  • Used in field and office sales as well as in management

Requirements and project goals:

  • Optimal project management
  • Quotation preparation and tracking directly in the CRM system
  • Bidirectional abas interface
  • Field service integration

From now on, our CRM solution supports field and office sales staff of the Proton Motor Fuel Cell. The internationally active company, headquartered in Puchheim, Germany, manufactures environment-friendly hydrogen fuel cells and fuel cell hybrid system for mobile, maritime, stationary and train applications. In the CRM selection process, we highly scored in reference interviews with greatly satisfied customers.

The most important goal of the CRM implementation is the optimal tracking of the quotations. So far, quotations were prepared in Microsoft Word and because of local storage, they were not always available to colleagues. This is about to change with SMARTCRM. From now on, all sales projects will be indeed documented and managed in the CRM system. The project file can be structured in different phases and bundles all associated addresses and their contacts. Proton Motor will be able to see the complete communication related to a project at a glance. This is a key issue for the company as there are numerous agreements with the customer upstream from the placement of an order and the manufacturing of a customer-specific product. To gain a complete activity history, e-mails that were previously stored locally in Microsoft Outlook are therefore imported into SMARTCRM via Microsoft Exchange.

Thanks to the Microsoft Office integration, sales employees will create their quotations directly in the CRM solution. Templates and text modules stored in SMARTCRM as well as the automatically filling mail merge fields provide for a uniform appearance and ease to use. Quotations are automatically stored in the project file and can be directly sent to the customer by e-mail. Tasks with due dates and reminders as well as overviews on the start screen of our CRM solution enable optimal tracking.

SMARTCRM offers also additional advantages to the sales department. Using the bidirectional standard interface, the CRM system could easily be connected to the ERP solution abas ERP used by Proton Motor. From now on, customers, prospective customers, contacts, orders, turnover positions and open items are imported via this interface. In the other way around, SMARTCRM transfers quotations to abas. Proton Motor can analyze the imported current figures on different levels and compare them to the values of the previous year with just one click – our BI functionalities offer numerous evaluation options.

In the future, the field force will also have this information at their disposal. Because either on the roads or working from home, they can indeed access all important CRM information offline via their notebooks or online via the SMARTCRM.App.

In a second step, Proton Motor plans to introduce SMARTCRM in the service department. Then, machines and complaints can be managed in the CRM solution.

The customer

With more than 20 years of experience, the internationally operating company, Proton Motor Fuel Cell is Germany’s expert for energy solutions with clean technologies and a specialist for fuel cells in this field. Proton Motor offers complete solutions from its own manufacture – from development to production up to the realization of customer-specific solutions. The company which currently has just over 100 employees, is a fully owned operating subsidiary of „Proton Motor Power Systems plc“ based in Newcastle upon Tyne, UK, which has been listed on the London Stock Exchange since October 2006.





The implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.


The ERP interface

Proton Motor relies on the interface to abas ERP.