100% CRM support for 100% green hydrogen

H2NOW GmbH relies on SMARTCRM for project planning


  • Coordinate procurement, trading and logistics of green hydrogen for vehicles


  • First CRM implementation
  • Use in project planning

Requirements and project goals:

  • Data access for all teams across multiple companies/locations
  • Provide transparent internal and external communication
  • 360-degree view of customers
  • Ensure high data quality
  • Mapping of hierarchies and relationships
  • Convenient proposal creation and tracking

We are delighted to have been able to support the young company H2NOW with our CRM solution right from the start. Since last year, the Berlin-based service provider has been building up a nationwide network of hydrogen filling stations and coordinating procurement, trade and logistics – and we are on board as CRM experts!
Behind H2NOW GmbH are the parent companies SCORE GmbH and BMV Energy GmbH, which are active in the fields of filling station operation and fuel trading.

H2NOW’s Managing Director, Stefan Schwarzer, was already familiar with SMARTCRM and the many benefits of CRM from a previous company. As a result, he did not want to do without SMARTCRM support at H2NOW and wanted to ensure transparent processes and high data quality right from the start.

H2NOW needs to manage a large number of leads and contacts while maintaining an overview. In order to achieve this, the CRM system collects all data on prospects and customers, including addresses, contact persons, classifications and other detailed information. An important aspect is the representation of hierarchies and relationships, as prospects and customers are often part of association and group structures. These structures are easily mapped in SMARTCRM and can be viewed at the click of a mouse.

All agreements, phone documentation, visit reports, etc. are documented in the corresponding prospect or customer file. SMARTCRM automatically imports all emails from local Outlook accounts via Microsoft Exchange and archives them in the corresponding CRM file. This keeps the entire communication history in view and everyone knows what was discussed with whom and when.

SMARTCRM also provides the company with full support for project planning: In the future, all projects will be managed in a CRM project file organized by phase, from initial contact to completion. This file contains not only project information, but also all addresses and contacts involved, as well as the associated activity history. Quotations are created directly in SMARTCRM and archived in the project file. H2NOW offers numerous services in the areas of site development, project planning and construction, supply, marketing and strategic partnership. Offers are detailed accordingly. In the future, SMARTCRM will help with quotation writing: The services are described once in text modules and can then be inserted into the quotation in SMARTCRM at the click of a mouse. Quotation templates also ensure a CI-compliant appearance. The quote can then be emailed directly from the CRM solution to the prospect. SMARTCRM ensures optimal tracking with tasks, due dates, reminders and overviews on the home screen, so that no offer is lost.

The customer

H2NOW is a company that coordinates the procurement, trading and logistics of green hydrogen for vehicles. We are building a nationwide network of hydrogen refuelling stations. In the long term, this will go hand in hand with the trade, rental and leasing of hydrogen-powered vehicles.

We see ourselves as a central service provider for the design, construction and implementation of a nationwide supply of green hydrogen. We support our shareholders, partners and political contacts with our experience and expertise.

The implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.