Bremicker Verkehrstechnik GmbH & Co. KG

Since the beginning of the year 2014, around 50 employees of Bremicker’s marketing and sales departments have worked with SMARTCRM. Shortly after the CRM decision, the installation as well as the training of the key users were completed. Since Bremicker has been using the ERP software abas Business Suite, the company was eager to collaborate with an experienced abas partner. As a longtime cooperation partner of the abas Software AG, SMARTCRM GmbH convinced with interface expertise and a standard interface which could be customized to the company’s requirements. So, Bremicker is completely satisfied by the interaction between the ERP and CRM systems. SMARTCRM imports addresses and contact persons, quotations, products as well as figures to transactions, order backlogs and open items from abas ERP


  • Standard interface to the ERP system abas Business Suite
  • Collaboration with an experienced abas partner
  • Extensive current analyses at your fingertips

The primary goal of the SMARTCRM implementation was to optimize the sales processes. The CRM system previously used by Bremicker could not meet the company’s needs.  Multiple Excel spreadsheets were still needed and customer information was stored within the different departments. This complicated a functioning customer relationship management as well as a professional maintenance of the master data and caused unnecessary expenses. SMARTCRM changed all this and sustainably improved many processes. The quotation system is a good example. If a customer would like a quotation, a calculation is first created and then documented in the corresponding customer file, thus all employees have access to this information at any time – in case of further queries of the customer. The quotation is also saved as pdf file in the CRM system. A complete quotation tracking is thus guaranteed and all employees involved in the process, field service, back office and the calculation departments are always informed about the current stand of the project. The follow-up tasks are sent through SMARTCRM as well. A quotation document can be directly called from the CRM system in abas ERP with just one click. If a customer has a question regarding a quotation he has received, the employee in charge can immediately give him a competent answer.

Project goals

  • Central data storage and therefore a possible and permanent access of the staff to all the necessary information
  • Professional master data maintenance
  • Optimization of the sales processes
  • Clearer sales processes in back office and field service
  • Improvement of the marketing processes, such as selection of target groups


SMARTCRM takes into account the current figures from abas ERP and offers immediately Bremicker several major advantages: if the sales representative needed a detailed evaluation prior to the implementation of SMARTCRM, the IT department had to be involved for a database query. With SMARTCRM, the sales staff can independently generate the required current analyses. Time and effort as well as the necessary personnel resources were this way significantly reduced. Another advantage was the various analysis levels – e.g., up to the product level or invoice item level. The faster and the more detailed the sales employees can see these evaluations, the swifter, if necessary, they can react. Thus, important conclusions can be drawn for instance from the yearly comparisons: if as many contracts in the current month are expected as in the reference month, Bremicker can derive early on the needs of a double-shift operation.

For the marketing staff, SMARTCRM has been a great help thanks to the selections of target groups using the features. If for example, a product is in the planning stage, the customers that already expressed their interest are marked in the CRM system. When launching the product, a multi-level-information campaign can be immediately sent to the right audience.

Also for the future, Bremicker relies on SMARTCRM:  so other marketing processes, such as mailings, should be optimized, and sent for instance directly from the CRM system. Additionally, in the near future, the service department is going to be connected to SMARTCRM to build an optimal customer complaint management. For the company, it should be possible, for instance, to send a give-away to customers that are not completely satisfied with the product catalog. Bremicker wants to manage and automate complaints but also positive reactions in the CRM system. Missing information and hard copies should be therefore a thing of the past.

Prior to the introduction of SMARTCRM, there were still doubts among employees since the previous CRM system, which was to be replaced, had not met their requirements. That is why, Bremicker decided early on to bring several key users on board. These persons in charge also brought the other employees closer to the benefi ts of SMARTCRM and showed them which facilitations the new CRM system allows. Thus, the acceptance of SMARTCRM steadily increased. Bremicker also expects much from the integration of other departments in the CRM system.


Before, every operating department kept its own treasure. Today, through SMARTCRM, I am always informed and never have the feeling that any information is missing. Thanks to the CRM System our sales processes are more transparent. For sales is SMARTCRM the right tool.

Roman Merk, Sales manager of the Bremicker Verkehrstechnik GmbH & Co. KG

Implemented modules

  • SMARTCRM.ProjectsSMARTCRM.Projects


    • Creating quotations in a few clicks and keeping track of all of them for follow-ups?
    • How high are the chances of success?
    • What is the current project forecast?
    • Who plays which role in the project and which arguments could convince the decision-makers?

    With SMARTCRM.Projects, you know exactly in each phase of your sales project you need to start.

  • SMARTCRM.InxmailSMARTCRM.Inxmail


    • By using SMARTCRM and Inxmail professional you automate your mailing processes. Indeed, a central database, extensive selection options, a complete documentation and a professional e-mail marketing solution all meet here.
    • Define your target group at any time, minimize the waste coverage and easily send personalized mailings and newsletter.

    SMARTCRM and Inxmail support you with a wide range of data protection, tracking and double opt-in features for GDPR compliant e-mail marketing.



    SMARTCRM already has an integrated document management system offering you numerous possibilities.

    This allows you to trigger different processes to edit, produce or manage documents directly from the CRM workflow.

    In addition, SMARTCRM can also be connected to third party document management systems.



    • All important data in one system?
    • A centralized access for all colleagues?
    • Connecting ERP and CRM hassle-free?
    • Best with a ready-to-use interface, which can be quickly and easily set up as a standard solution?

    With SMARTCRM.ERP, all customer-related ERP information can be found directly in SMARTCRM. 

  • SMARTCRM.Exchange.SyncSMARTCRM.Exchange.Sync


    • Keeping track – not only of your own e-mails, activities and appointments but also of those of your team colleagues?
    • Gathering all information centrally in the CRM
    • And this, without having to worry about how the data end up there?

    Central instead of local: so easily SMARTCRM cares for the synchronization of your communication and contact data between the CRM solution and Outlook through Exchange Sync.



    • Accessing customer information over the browser?
    • Calling online the current statistics figures?
    • Creating appointments and tasks over the Web and sending them directly to the colleagues?

    SMARTCRM.Web is your practical CRM on the go.



      • Checking the current sales development before the annual evaluation meeting?
      • And comparing the sales trend of the top customers in your territory?
      • Which products they have not been using can you offer them?
      • Where can you see potential which are not yet used?

      SMARTCRM.Sales shows you the answers since this is the CRM with your figures.

    • SMARTCRM.PlanningSMARTCRM.Planning


      • Annual planning based on territories? Key accounts? Or individual customers?
      • And even considering the seasonal curves?
      • Should there be plan deviations, how quickly can you react and adjust the projected figures?

      SMARTCRM.Planning offers you the long-term vision without losing sight of the latest developments.



    • A colleague is sick? What has been discussed with the customer?
    • Has the quotation already been sent? Should you do a follow up?
    • When is the next agreed visit?

    SMARTCRM.Basis can tell you: what, when, with whom and with what result – centrally available in the CRM system for all employees and traceable even years after.



      • On your way back from a customer? The most important agreements immediately into the CRM?
      • And at the same time send a task to a colleague because of the offer?
      • Does he have time to clarify the details tomorrow?
      • And the whole thing using any mobile device, whether Android or iOS?

      SMARTCRM.App is your practical CRM on the go. Access important CRM data online at any time.

    • SMARTCRM.OfflineSMARTCRM.Offline


      • On the go and all CRM data accessible ?
      • Discussing the open quotations while at a customer site?
      • Writing a service report right after a maintenance appointment?
      • And all this without internet connection?

      With SMARTCRM.Offline, you always have your CRM with you – wherever you are.

  • SMARTCRM.TargetsSMARTCRM.Targets


    • Targets defined – and now?
    • How close are you to your target agreements?
    • How close is your team? And the whole company?
    • Are there any indications that you cannot achieve your goals? How can you react?

    With SMARTCRM.Targets, you keep the target in mind.



    • On the road and time for a spontaneous visit? A prospective customer with an open quotation perhaps? Who is currently nearby?
    • Back to the customers with declining purchasing volumes after three months? How do you get there? Look at the trip on a map?
    • And how do you integrate new customers into existing sales tours?

    SMARTCRM shows you the direct path to customers.

  • SMARTCRM.TourPlanningSMARTCRM.TourPlanning


    • Is the next weekly planning for the sales or service staff pending?
    • Which customers should be visited on the tour?
    • Which appointments have been already made?
    • To which tour can you combine them with?

    Schedule your tours with SMARTCRM at the blink of an eye: save time with visit suggestions, calendar entries and predefined visit reports.



    • Finding real solutions quickly when a customer calls?
    • Creating service cases and directly informing the relevant colleagues?
    • Coordinating and monitoring service appointments?
    • Early detection that several customers have already reported the same error?

    With SMARTCRM.Ticket, complaints become an opportunity to whip up enthusiasm in your customers.

  • SMARTCRM.MachinesSMARTCRM.Machines


    • Which machines has the customer in use?
    • When does the warranty expire and how long is the service contract?
    • When is the next maintenance work?
    • And at the customers’ premises? All urgently needed device information at hand?
    • Directly organizing a spare part delivery?
    • Creating the maintenance report immediately after the repair?

    SMARTCRM.Machines is our support for your service department.

  • SMARTCRM.CompetitionSMARTCRM.Competition


    • How is your market situation? Who are your direct competitors?
    • Which customers work with the competitor?
    • Which competitive products are in use?
    • What are the strengths of your products compared to the competition?

    With SMARTCRM.Competition, you keep an eye on your competitors and always find the right arguments for successful sales work.


Connection to the ERP system

Bremicker relies on the interface between SMARTCRM and abas ERP: